Thursday, February 07, 2008

New Ad management in Google Adsense

If you've ever generated ad code in the past, then you'll notice some changes in your account with our latest feature. This new ad management feature allows you to store details about an AdSense unit, including ad size, colors, and channel settings, on our servers. By keeping these details on our servers rather than in the ad code on your pages, you can make changes to the AdSense units on your pages from within your account.

Read on below for more details about the new ad management feature and how it will impact you.

What's different about the way I create ads?

We now offer the option to create new AdSense units which you can customize and update within your account to see changes directly on your site. When you create a new AdSense unit, details of the ad unit (like colors and channels) will be stored in your AdSense account. This gives you faster, simpler ad management, allowing you to make changes to an AdSense unit on-the-fly without needing to re-paste the ad code or make additional changes to the page itself.

Please note that the option to manage ads from within your account is only available for your AdSense for content and referral units at this time.

How do I create an AdSense unit?

To create a new AdSense unit that you can manage within your account, follow the steps below. (The first few will seem pretty familiar to those of you who have generated code before.)

  1. Sign in to your account at http://www.google.com/adsense.
  2. Under the AdSense Setup tab, choose the Get Ads link.
  3. Select AdSense for content as the product. The new AdSense units are only available for AdSense for content at this time.
  4. Choose your ad type, format, colors, and channels just as you have in the past.
  5. Give your AdSense unit a name that you can remember. We recommend including the site(s), page(s), or location(s) that the AdSense unit will be placed on, so you can easily identify it in the future should you wish to make updates.
  6. Click Submit and Get Code.
  7. Copy and paste the newly generated code onto your site.

How do I manage my existing AdSense units?

To manage an AdSense unit you've already created, simply take the following steps:

  1. Sign in to your account at http://www.google.com/adsense.
  2. Under the AdSense Setup tab, visit the Manage Ads page.
  3. On this page, you'll see a list of active AdSense units -- units that have been created or received impressions in the last 7 days. (You can view a full list by selecting the checkbox next to 'Show inactive AdSense units'.) Select the AdSense unit you want to update.
  4. Change the settings for this unit, then use the preview to view the changes. Save your changes.

Once you've saved your changes, they'll be visible in this AdSense unit on every page which contains the code for this AdSense unit. Keep in mind that it typically takes about 10 minutes for all our servers to be informed of the change and reflect it on your pages.

What if I already have an ad unit that I like? Do I have to go through that whole setup again?

If you have existing ad units you'd like to keep using, you don't need to go through the entire process of selecting ad settings and colors again. Instead, you can easily upgrade your ad code within your account using our import code option.

  1. Find and copy the code on your site that you'd like to update.
  2. Sign in to your AdSense account and visit the AdSense Setup tab.
  3. On the Manage Ads page below it, you'll see the option to Import your old AdSense code. Click this link.
  4. On the resulting page, paste your existing ad code into the box and give it a memorable name (we suggest including the site, page, location and/or appearance in the name).
  5. Click Save and get code to create a new AdSense unit with the exact same settings.
  6. Replace the old code your pages with the newly generated code and save your pages.

In the future, you'll be able to make changes to this AdSense unit from within your account, without updating your pages.

Do I have to use the new ad management feature, or can I stick with my old ad units?

While we expect the improved ad management options to be an upgrade for most publishers, you're also welcome not to use these options. Ads you've created in the past using the old version of the code will continue to work fine. However, keep in mind that we no longer provide the option to generate the old version of the ad code.

Going forward, when you generate code for a new ad unit, you'll be required to name it just in case you ever wish to update it in the future. If you'd prefer not to make updates to your ad units from within your account, that's fine. You can create a new ad unit every time you want to make changes to your ads.

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