Adsense for Mobile

AdSense for mobile allows publishers to generate earnings from their mobile webpages using targeted Google ads. Just like AdSense for content, with AdSense for mobile Google matches ads to the content of your site -- in this case, your mobile website. You'll earn money whenever your mobile website's visitors click on your ads.

f you have a mobile-compliant website that complies with our program policies, you're welcome to participate in AdSense for mobile. Keep in mind that AdSense for mobile is currently available to publishers located in a limited number of locations.

If you're an existing AdSense publisher, you can generate the AdSense for mobile code and get started right away. Just sign in to your account and visit the AdSense Setup tab, then choose AdSense for mobile as the product.

If you don't already have an AdSense account, sign up to get started displaying ads on your mobile website.

Where is AdSense for mobile available?

AdSense for mobile is currently available in the locations listed below. We hope to add additional markets in the future, but do not have a date for when they may become available.

• Australia
• China
• France
• Germany
• India
• Ireland
• Italy
• Netherlands
• Russia
• Spain
• United Kingdom
• United States

What if I don't have a mobile website?

In order to use AdSense for mobile, you must have a mobile-compliant webpage; adding AdSense for mobile ad code to a standard webpage will not display ads.

If you don't currently have a mobile website (and chances are, if you're not sure, then you don't have one), you can create one by rewriting your existing website in a mobile markup language, such as XHTML, WML, or CHTML. You'll also need to make sure the layout of your website is properly formatted to display on mobile phones.

In addition, your mobile website will need to be developed using server-side scripting such as PHP or ASP. Many web hosting providers support PHP, and in many cases, you can PHP-enable your webpages simply by changing the file extension from .htm to .php. Thereafter you can paste the PHP code snippet into the section of the page where you want the AdSense for mobile ads to appear.

Keep in mind that Google will not be able to assist you with creating a mobile website. However, you may be able to find resources on the web that could help you create a mobile site. We suggest doing a Google search for terms such as "create mobile website" or "make mobile webpage".

Once you've created a mobile webpage that complies with our program policies, you're welcome to add Google ads to it!

AdSense for mobile program policies

AdSense for mobile allows publishers to generate earnings from their mobile webpages using targeted Google ads. Just like AdSense for content, with AdSense for mobile Google matches ads to the content of your site -- in this case, your mobile website. You'll earn money whenever your mobile website's visitors click on your ads. AdSense for mobile is available in a limited number of locations.

In addition to our standard program policies, publishers wishing to participate in AdSense for mobile must also comply with the following policies specific to mobile-compliant webpages.

Website Requirements:

Webpages must be mobile-compliant and developed with a server-side scripting language such as PHP; AdSense for mobile ad code will not display ads on standard webpages.

Mobile Webpage Markup Languages:

• wml (WAP 1.x.)
• xhtml (WAP 2.0)
• chtml (imode, etc.)

Ad Placement and Behavior

• Only one AdSense for mobile ad unit may be displayed per mobile webpage.
• A "double" ad unit can only be placed on the bottom of the page, but may appear above the page's footer (e.g. navigational links, copyright messages, etc.).
• Google ads displayed on a publisher's mobile-compliant webpage may not be modified or obscured in any way.
• After a user click, display of the advertiser's landing page may not be interrupted or prevented in any way. For instance, publishers may not display their own interstitial pages before taking users to the advertiser's website.

Site accessibility

Our crawler must be able to access your mobile webpages to provide relevant ads. For more information, please see our entry on mobile ad targeting.

How do I add the code to my mobile webpage?

To generate your AdSense for mobile ad code, first follow these steps:

1. Sign in to your account at www.google.com/adsense.
2. Select the AdSense Setup tab.
3. Choose AdSense for mobile as your product.
4. Follow the guided wizard to choose the format of your ad unit, the markup language, colors, and any channels.
5. From the Server-side scripting language drop-down, choose your scripting language.
6. Copy the ad code in the Your AdSense code in its entirety.
7. Paste the code into the source of your mobile webpage in the location where you'd like to appear.

Once you've added the code to your page and saved your changes, relevant ads should appear within 48 hours.

Important thing for Google Adsense Newbie

Your AdSense application has just been approved, and you've got a world of new information to absorb. We've highlighted some key resources to answer all the questions you have about AdSense (but were afraid to ask).

1. First, you can see our handy Quick Start guide to learn how to access your AdSense account and customize your ad code before pasting it into your site. For a more detailed walkthrough, see the Help with Ad Code demo.

2. Once you've added the code to one website, you may want to add it to more of your sites or pages -- the ad code will work for any page or site.

3. Once your ads are up and running, it's time to think about getting paid. The Payment Guide provides a broad overview of AdSense payments, or you can find more in-depth information by watching the Payment demo.

4. If you start to see ads that you'd prefer not to display on your site, don't worry. You can prevent these ads from appearing on your site by using your Competitive Ad Filter list to block them.

5. Are you having trouble with the ads on your site? You can use one of our troubleshooting wizards to sort out the issue, or browse our Help entry on Public Service Ads (PSA's).

6. Familiarize yourself with other AdSense features and products to monetize your site even further: AdSense for search, referrals, and Onsite Advertiser Sign-up that can help you earn more revenue from your site.

7. Concerned about keeping your account in good standing? You can review the program policies for a comprehensive list of do's and dont's or our ten suggestions to help ensure your account won't be disabled.

8. Optimize! Our Optimization Tips will help you earn more and get the most revenue from your AdSense account.

9. Acquaint yourself with the AdSense Help Center. It's the quickest way to get the answers you need at any time.

Now you can get on the road to becoming a successful AdSense publisher...and start driving!

CPM

eCPM is a bit of industry shorthand that seems here to stay. You've seen it listed in your AdSense reports; it means, "effective cost per thousand impressions." So how is eCPM calculated, you ask?



eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for your various ad units, so when experimenting, you can use eCPM to compare your results.



But what if your site doesn't receive enough impressions to have a large sample size? Even for smaller sites, eCPM can be a useful statistic to track ad performance.

For example, let's imagine we have two custom channels named 'Blue Skyscrapers' and 'Red Rectangles', respectively, which reflect the types of ad formats we're testing on our site. During our test, the 'Blue Skyscrapers' channel receives 370 page impressions and $1.48 in total earnings. The 'Red Rectangles' channel receives 187 page impressions and $0.97 in earnings over the same period. To make these figures more comparable we calculate eCPM -- i.e., the estimated earnings for every 1,000 impressions received. We find that eCPM for blue skyscrapers is $4.00 while the eCPM for red rectangles is $5.18.

This means if we received 1,000 impressions of blue skyscrapers, we would earn roughly $4.00. But for 1,000 impressions of red rectangles, we would earn about $5.18. Therefore, assuming that our sample size is large enough, it is to our advantage to switch to red rectangles throughout our site because they generate more revenue per impression.

Your Question about earning

Is there is a minimum number of impressions or clicks I need to get before I can start earning through AdSense?

No, there's no minimum number of impressions or clicks for generating earnings. You can start earning the very first time a user clicks on a cost-per-click (CPC) ad or views a cost-per-thousand-impressions (CPM) ad. Keep in mind, however, that you'll need to earn $100 before your earnings will be paid out to you.

If a CPM ad appears on my site, do I need to receive 1,000 impressions before I am paid?

No, with CPM ads you're paid for each impression, so if you receive 1 ad impression, you'll receive 1/1,000 of the CPM bid for that ad unit.

I received 57 page impressions. Why don't I have any earnings?

It sounds like the ads currently appearing on your site are probably CPC ads, so you'll be paid for clicks, rather than impressions. Our system will automatically display whichever ad or ads representing the highest revenue potential for you, whether they're CPC or CPM ads.

How much do you pay per click or impression?

We don't pay a fixed price for each click or impression - we pay you a portion of the amount paid by the AdWords advertiser. This amount varies based on the actual CPC or CPM paid by the advertiser. Each ad that appears on your site will most likely generate a different CPC or CPM.

Do I get paid when visitors use my search box?

With AdSense for search, you'll be paid when users click on the ads that appear on their search results pages, not from the search queries themselves. You won't be paid if a visitor uses your search box, but chooses not to click on the ads on the search results pages.

Do I get paid when visitors click on my link unit topics?

When a user clicks on a link unit topic, you'll be paid for clicks on the CPC ads that appear on the resulting page of highly targeted ads. However, you won't be paid for clicks on the initial topics themselves. Link units can siginficantly boost your overall AdSense revenue by providing even more relevant and monetized content to your users.

Before you apply to adsense

Getting started with AdSense is easy, but when reviewing the applications we get, we've noticed a few common pitfalls. To help make sure your application is approved the first time around, ask yourself the following questions below before submitting.

Do I have what I need to apply?

• Website: To display Google ads, you need administrative access to the site you submit for AdSense in order to place our JavaScript ad code on your site. Adding the Google code to your site's source code will enable you to show ads, search boxes, and referral units on your pages.
  
  If you don't have a website of your own, that doesn't mean you can't participate in AdSense. We offer a couple of options to help you easily create your own site.
  
  First, there's Blogger, a free tool for setting up and publishing your own blog online. With its easy-to-use and customizable templates, you can create an account and start blogging right away. You can also set up AdSense ads easily through your Blogger account.
  
  If you prefer more flexibility and control, then our web page tool, Page Creator, may be more suitable. Signing up for a Page Creator account is free as well -- all you need is a Gmail account. The best part is that you don't have to download any software or hire a designer. Once you've created your Page Creator site, you can begin displaying Google ads in minutes.
  
  
• Valid payee name: Payments will be made out to the name on your account, so make sure to include your full and valid name, or that of your business, rather than just initials. If banks won't accept the name you enter in the 'Payee Name' field, neither will we.
  
  
• Valid address: We want to make sure your hard-earned money reaches you, so please also provide a complete valid address where you can receive mail. If you live in a country or territory that doesn't have a standard format for addresses, please be sure that your application includes as much information as a mailman would need to find your residence.
  

Does my website meet all the necessary requirements?

• Valid URL: If you manage an entire website, give us the URL of your home page. If you manage a blog or other account within a larger website, you should provide the URL of the specific page that you manage and not the URL of the entire hosting website. Don't forget to double check your URL for typos!
  
  
• Fully launched website: Since we won't be able to review websites that are not fully launched or built, please ensure that your site is live and functioning at the time you submit your application.
  
  
• Unique content: We want visitors to sites in the AdSense network to have a good experience, so please publish content that's interesting and unique. Avoid using "doorway" pages created just for search engines, or other cookie cutter approaches such as affiliate programs with little or no original content. If you're participating in an affiliate program, give people a reason to visit your site first.
  
  
• Supported language: We're constantly working to provide targeted, relevant ads in more languages. However, until then, we can only approve your application if the majority of your website is in one of our supported languages.
  
  
• Pay-To Sites: If your site participates in programs that compensate people to perform activities that drive traffic to you, we can't approve your application. Some examples of these "pay-to" programs are sites that encourage users "to click" or "to surf" or "to read email." In addition, you shouldn't encourage others to join these programs in the content, links, or third-party ads on your site.
  

We also encourage you to read our program policies in detail for further insight on how to create a successful application. Now that you have all the necessary information, now's a good time to apply.

A note on Traffic Exchange program

We understand that our publishers are always looking for ways to attract interested users to their sites. But using third-party tools or services to increase your site traffic may lead to invalid clicks or impressions and result in your account being disabled. For this reason, we'd like to provide you with some guidance about this.

As many of you already know, our program policies strictly prohibit any means of artificially generating ad impressions or clicks, including third-party services such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs. These programs offer incentives for users to view web pages or click on ads, resulting in activity that is harmful to our advertisers.

We occasionally receive questions from publishers interested in using traffic exchanges to bring traffic to their site. While these services may help advertise your site, we don't recommend using them, as they may also result in similar invalid activity. We realize that you may have questions about a specific traffic service and whether it could potentially create invalid impressions or clicks. However, please understand that we're unable to comment on any particular third-party service.

As a parting note, we encourage you to read through our tips and guidelines and Webmaster Guidelines to help keep your account in good standing. These guidelines advise publishers to "Provide unique and relevant content that gives users a reason to visit your site first," and we feel this is ultimately the best way to attract more visitors to your site and build a truly loyal audience.

What is AdSense for feeds?

We're currently beta testing AdSense for feeds, a program that allows you to monetize your feeds through contextually targeted advertising.

AdSense for feeds works the way the rest of the AdSense program works, delivering ads that are so relevant to the content that readers find them useful. And when people click on these ads, Google pays you.

Please be aware that our beta test of AdSense for feeds is full and we are not accepting applications at this time. If you're interested in participating in AdSense for feeds in the future, please check back here for updates.

What are video units and how do they work?

Video units are a new way to enrich your site content -- and earn more -- with relevant video from YouTube partners on an embedded, customizable video player. When you place a video unit on your site, you can choose the video content in several ways: by picking content categories, by select individual content providers, or by having video automatically targeted to your site content.

The videos you display will be monetized with relevant ads, too. The video unit displays companion and text overlay ads that are highly targeted and non-intrusive. Plus, to help integrate video units into your site further, you can also customize the color scheme and layout of the video unit.

To learn more about how video units work, take a look at our informational video on the Inside AdSense blog.

If you're not an AdSense publisher already, sign up now to start displaying video units on your pages. Keep in mind that right now video units are only available for publishers located in the United States with English-language websites.

What is Google AdSense?

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages. Learn more about AdSense for content.

It's also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages. Find out more about AdSense for search.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program. If you comply with our program policies, just complete our online application and select either or both of AdSense for content pages and AdSense for search. One application gets you approved for both AdSense and AdSense for search - you can decide to use any combination of these products on your pages.

We'll review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.

Keep in mind that participation in AdSense requires you to have a website. If you don't have one, you can sign up for a free blog at www.blogger.com or create and publish useful, attractive webpages using Google Page Creator, at pages.google.com.

Google AdSense Program Policies

Publishers participating in the AdSense program are required to adhere to the following policies. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable ad serving to your site and/or disable your AdSense account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.

Invalid Clicks and Impressions

Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.

Encouraging clicks

In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program:

• May not encourage users to click the Google ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language
• May not direct user attention to the ads via arrows or other graphical gimmicks
• May not place misleading images alongside individual ads
• May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites
• May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior
• May not place misleading labels above Google ad units - for instance, ads may be labeled "Sponsored Links" but not "Favorite Sites"

Site Content

While Google offers broad access to a variety of content in the search index, publishers in the AdSense program may only place Google ads on sites that adhere to our content guidelines, and ads must not be displayed on any page with content primarily in an unsupported language. View a list of supported languages.

Sites displaying Google ads may not include:

• Violent content, racial intolerance, or advocacy against any individual, group, or organization
• Pornography, adult, or mature content
• Hacking/cracking content
• Illicit drugs and drug paraphernalia
• Excessive profanity
• Gambling or casino-related content
• Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails
• Excessive, repetitive, or irrelevant keywords in the content or code of web pages
• Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank
• Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns)
• Sales or promotion of beer or hard alcohol
• Sales or promotion of tobacco or tobacco-related products
• Sales or promotion of prescription drugs
• Sales or promotion of products that are replicas or imitations of designer goods
• Sales or distribution of term papers or student essays
• Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others

Copyrighted Material

Website publishers may not display Google ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our DMCA policy for more information.

Webmaster Guidelines

AdSense publishers are required to adhere to the webmaster quality guidelines posted at http://www.google.com/webmasters/guidelines.html.

Site and Ad Behavior

Sites showing Google ads should be easy for users to navigate and should not contain excessive pop-ups. AdSense code may not be altered, nor may standard ad behavior be manipulated in any way that is not explicitly permitted by Google.

• Sites showing Google ads may not contain pop-ups or pop-unders that interfere with site navigation, change user preferences, or initiate downloads.
• Any AdSense code must be pasted directly into webpages without modification. AdSense participants are not allowed to alter any portion of the code or change the behavior, targeting, or delivery of ads. For instance, clicks on Google ads may not result in a new browser window being launched.
• A site or third party cannot display our ads, search box, search results, or referral buttons as a result of the actions of any software application such as a toolbar.
• No AdSense code may be integrated into a software application.
• Webpages containing AdSense code may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
• Referral offerings must be made without any obligation or requirement to end users. Publishers may not solicit email addresses from users in conjunction with AdSense referral units.
• Publishers using online advertising to drive traffic to pages showing Google ads must comply with the spirit of Google's Landing Page Quality Guidelines. For instance, if you advertise for sites participating in the AdSense program, the advertising should not be deceptive to users.

Ad Placement

AdSense offers a number of ad formats and advertising products. Publishers are encouraged to experiment with a variety of placements, provided the following policies are respected:

• Up to three ad units may be displayed on each page.
• A maximum of two Google AdSense for search boxes may be placed on a page.
• Up to three link units may also be placed on each page.
• Up to three referral units may be displayed on a page, in addition to the ad units, search boxes, and link units specified above.
• AdSense for search results pages may show only a single ad link unit in addition to the ads Google serves with the search results. No other ads may be displayed on your search results page.
• No Google ad or Google search box may be displayed in a pop-up, pop-under, or in an email.
• Elements on a page must not obscure any portion of the ads.
• No Google ad may be placed on any non-content-based pages.
• No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.

Competitive Ads and Services

In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.